Swimtime vs SportsCool Franchise

Swimtime and SportsCool are both UK franchise opportunities listed on Franchise Hunt. SportsCool has the lower minimum investment at £15,995, compared with £24,995 for Swimtime. Swimtime is the older brand, established in 1998. Swimtime operates the larger UK network with 100 outlets versus 30.

FactSwimtimeSportsCool
Minimum investment£24,995£15,995
Founded19982008
UK outlets10030
Training includedYesYes
FinancingThird PartyThird Party

Swimtime vs SportsCool FAQ

Which is cheaper, Swimtime or SportsCool?

SportsCool is the cheaper franchise of the two, starting from £15,995 compared with £24,995 for Swimtime. These are minimum investment figures; total project cost may be higher.

Which has been around longer, Swimtime or SportsCool?

Swimtime is the older brand, established in 1998, while SportsCool was founded in 2008.

Which has more UK outlets, Swimtime or SportsCool?

Swimtime runs the larger UK network with 100 outlets compared with 30 for SportsCool.

Do Swimtime and SportsCool both include training?

Swimtime and SportsCool both include training for new franchisees.

Is financing available for Swimtime and SportsCool?

Swimtime financing: Third Party. SportsCool financing: Third Party. Contact each franchisor directly to confirm available funding support.

Reviewed by the Franchise Hunt editorial team. Last updated 15 May 2026.