Home Instead Franchise: Build a Million Pound Care Business with the UK's Leading Brand

The Home Instead Franchise is widely recognised as the leading home care brand in the country. Founded globally in 1994 by Paul and Lori Hogan in Omaha, Nebraska, and launched in the UK in 2005, Home Instead disrupted the social care landscape by introducing a relationship-led, in-home model focused on dignity and quality of life for older adults. Today the network supports over 15,000 clients and employs more than 11,000 care professionals, with more than 265 franchise offices across the country and over 1,200 locations worldwide.

The UK network is led by managing director Ruth Brown, who took over from former CEO Martin Jones MBE in early 2026. Jones, who was appointed an MBE in the 2023 New Year Honours for services to older people, led the brand for 15 years and oversaw its growth into the country's largest home care franchise. Home Instead is a full member of the British Franchise Association, a multi-award-winning franchisor, consistently ranks in the top three of the Elite Franchise Top 100, and leads franchisee satisfaction surveys year after year.

What Makes the Care Model Different

Home Instead has built its reputation on a relationship-led approach to care, which directly contrasts with the rushed visit model used by many traditional home care providers.

This approach has helped Home Instead win deep trust with families and referrers, which translates into long client relationships and stable, recurring revenue for franchisees. Specialist services include dementia, Alzheimer's and end-of-life care, keeping older people connected to their communities.

The Home Instead team celebrating the network's 250th office milestone

Investment, Fees and Earning Potential

It is important to separate the franchise fee from the wider investment requirements. The headline figures for the Home Instead Franchise are:

Revenue Potential

Training and Ongoing Support

Home Instead has built one of the most comprehensive support structures in the franchise sector, with a 70-strong national office team dedicated to helping franchisees succeed.

A Sector with Powerful Tailwinds

What Existing Franchisees Say

Existing Home Instead franchisees consistently highlight how meaningful the work is, and how the management franchise model lets them build something they are genuinely proud of. Many entered the sector because of their own family experience with care, and several husband-and-wife teams have gone on to build large multi-office operations. The combination of strong purpose, a proven business model and significant earning potential is one of the main reasons franchise renewal rates remain high across the network.

Who the Home Instead Franchise Is For

This is a management franchise, not a hands-on caring role. It will appeal most to people from corporate, professional services, finance or healthcare backgrounds who want to use their leadership skills to build a substantial local business with genuine social impact. You will be very involved in the early days while you recruit your registered manager and care team, then progressively step back as the business scales.

Key Benefits at a Glance

• ✓ UK's leading home care brand - 265+ offices nationally, 1,200+ worldwide
• ✓ Half of franchisees turn over £1 million or more per year
• ✓ Top performers reach £2.5m-£3m annual turnover
• ✓ Up to 70% bank funding typically available
• ✓ Award-winning, relationship-led care model
• ✓ 70-strong national office support team
• ✓ Top 3 in Elite Franchise Top 100
• ✓ New territory and resale opportunities available

If you would like to find out more about available territories, the latest financials or current resale opportunities, the next step is to enquire and request the full Home Instead Franchise prospectus.

Interested in exploring more opportunities in this sector? Take a look at other Home Care franchise opportunities available on Franchise Hunt.

Day in the Life of a Home Instead Owner

Because this is a management franchise rather than a hands-on caring role, the rhythm of the working week looks more like running a professional services firm than a typical small care business. A typical day mixes leading the registered manager and care team, reviewing the recruitment pipeline, meeting prospective clients and their families, building relationships with local GPs, hospital discharge teams, social workers and community groups, and tracking the numbers that drive the business: care hours delivered, client growth, care professional retention and CQC compliance indicators. Most franchisees work from an office in their territory with a small core team, while care professionals are deployed out into clients' homes across the patch.

Quality, Compliance and CQC

Quality of care is the engine of every Home Instead office, and it shows up in the regulator's data. Home Instead is the most awarded home care provider in England under the Care Quality Commission's framework, with more than 50 individual offices having achieved the regulator's top Outstanding rating, the highest concentration of Outstanding home care services of any UK brand. New franchisees are guided through CQC registration as part of onboarding, and national office provides ongoing quality, audit and compliance support so owners are never navigating the regulator alone.

Industry Context: A Decade of Tailwinds

The wider numbers behind the UK home care market explain why high-street banks remain so willing to lend against Home Instead territories. The Department of Health and Social Care projects that 57% more adults aged 65 and over will need home care by 2038 compared with 2018, and the Office for National Statistics expects the over-65 population to grow from roughly 19% to 27% of the UK population over the coming decades. Domiciliary care has already overtaken residential placements as the preferred route for many local authorities and self-funding families. For a deeper sector view, The King's Fund's Social Care 360 tracks adult social care trends in England year on year.

Multi-Unit and Long-Term Pathway

Home Instead is one of the few UK franchise systems where multi-unit ownership at meaningful scale is a well-trodden path rather than the exception. The network's largest single franchisee operates eight Scottish territories spanning roughly 200 miles, with a full executive team layered above the day-to-day operations. National office actively supports owners who want to acquire adjacent territories or step into resales, and offers a structured exit route when long-standing franchisees retire, which is why resale activity is a healthy ongoing feature of the network rather than a sign of churn.