House of Colour Franchise | Build a Styling Business That Transforms Lives

The Science of Style, the Business of Confidence

Knowing which colours, styles and silhouettes suit you sounds simple, but for most people it is genuinely transformative. House of Colour was built on that insight. Founded in London in 1985, the business spent four decades refining a science-based approach to colour analysis and personal image consultancy that helps clients understand their most flattering palettes, style profiles and makeup techniques. The results, both for clients and for the consultants who deliver them, are consistently life-changing.

The House of Colour Franchise has grown from its UK roots into a global network of over 350 franchise owners operating across the UK, USA, UAE, Greece, the Netherlands, Ireland, Switzerland and beyond. Despite its international reach, the brand remains headquartered in London and retains a strong, community-driven culture that attracts passionate, people-focused franchisees from every kind of background.

The timing for anyone considering this franchise could hardly be better. Colour analysis has become one of the fastest-growing beauty and lifestyle trends in recent years, driven in large part by social media, particularly content around seasonal colour palettes. That cultural momentum has brought a new and younger generation of clients to the door of House of Colour consultants across the country.

What House of Colour Consultants Do

As a House of Colour franchisee, you become a trained and certified image consultant and personal stylist. You offer clients a suite of services designed to help them look and feel their absolute best. This includes:

• ✓ Colour analysis: identifying each client's unique seasonal colour palette using the brand's proven science-based draped method
• ✓ Style profiling: helping clients define and build on their personal style identity
• ✓ Wardrobe consultations: editing and organising wardrobes to maximise what clients already own
• ✓ Makeup tutorials: teaching the art of the 90-second makeup routine tailored to each client's palette
• ✓ Personal shopping: guiding clients to invest wisely in pieces that work across their wardrobe

Colour analysis, drape-testing and wardrobe styling in action - the core services every House of Colour consultant delivers

Sessions can be delivered in person at your home studio, at a rented salon space, or online. The House of Colour Franchise is one of the most flexible business models available: franchisees set their own hours, choose their service mix and build their client base at their own pace.

The Investment and What It Covers

The House of Colour Franchise fee is £12,000 including VAT, plus a modest amount of working capital to set up your studio and purchase your initial kit. In return, you receive:

• ✓ An exclusive territory with a population of at least 100,000 people
• ✓ Comprehensive initial training in colour analysis, style profiling, wardrobe consultancy and makeup techniques
• ✓ The House of Colour system, methodology and brand toolkit
• ✓ Access to the global franchise network and community of fellow consultants
• ✓ Ongoing support and training from the House of Colour team
• ✓ Marketing materials and guidance to build your local client base

No prior experience in styling, fashion or image consultancy is required. House of Colour trains franchisees from scratch in everything they need to run a professional, confident and highly regarded consultancy business. Passion for style and a genuine interest in helping people are the only prerequisites.

A Community That Supports You

One of the most frequently cited benefits of the House of Colour Franchise among its network is the strength of the community. Franchisees describe a genuine camaraderie and mutual support culture, with exclusive territories meaning consultants collaborate rather than compete. Sarah Biancardi, the House of Colour franchisee for Ampthill, Flitwick and North Luton, won a whichfranchise Great British Franchisee Award for her passion for the brand and her commitment to making clients feel confident and celebrated.

According to Mintel research on the beauty and personal care sector, consumer interest in personalised beauty services and image consultancy continues to grow, with individuals increasingly willing to invest in expert guidance to feel more confident in their appearance.

Training Pathway and Certification

House of Colour trains every franchisee from the ground up, so previous fashion, beauty or styling experience is not a prerequisite. The initial programme is delivered in cohorts, blending classroom-style instruction with live, draped consultations on real models so trainees build muscle memory before opening their books. The curriculum covers the full consultant toolkit: seasonal colour analysis using the brand's draped method, personal style profiling, wardrobe editing, make-up artistry and the 90-second routine, plus the operational essentials of running a small consultancy business.

The brand holds Investors in People accreditation, first awarded in 1996, and is a long-standing member of the British Franchise Association, giving new joiners confidence that the training and ongoing support programmes are independently benchmarked. After certification, franchisees can access continuing professional development modules, peer mentoring and regional meet-ups, which keep skills fresh and help newer consultants accelerate.

How Consultants Earn

House of Colour is a service business, which means the route to revenue is straightforward and the unit economics are easy to model. Consultants charge per session for colour analysis, style profiling, wardrobe edits, personal shopping trips and bridal or group bookings. Pricing is set locally by the franchisee, which lets consultants tier their packages and reflect what their territory will bear.

Because there is no retail space to rent, no stock to buy in and no staff to payroll on day one, overheads stay low and a high proportion of each session fee drops through to the franchisee. Many consultants layer in higher-value group bookings, hen parties and corporate workshops once their solo client base is established, and a growing number deliver online consultations to clients outside their immediate area.

Marketing, Referrals and the Social Media Tailwind

Word of mouth has always been the engine of a House of Colour business. The wow factor of a draped consultation tends to generate immediate referrals, and head office layers on national marketing, a central website that routes enquiries to the nearest franchisee, and brand-led campaigns that local consultants can plug into.

The UK beauty and personal-care sector grew 9% in 2024 to £30.4bn, expanding more than four times faster than the wider economy, according to Professional Beauty UK, 2025 (British Beauty Council Value of Beauty).

Seasonal colour analysis has also enjoyed a remarkable cultural resurgence. The hashtag #coloranalysis has racked up more than a billion views on TikTok, and the trend has sent a new and noticeably younger cohort of clients looking for the real thing, having tried and quickly outgrown the free phone filters. House of Colour, with four decades of methodology and a tested draped process, is unusually well placed to convert that interest into paying bookings.

Who This Franchise Suits

The House of Colour Franchise is a strong fit for people-people who want a business with meaning, not just turnover. Most consultants come from a corporate, teaching, healthcare or creative background and want a second act that lets them set their own hours, work from home and build something that lifts other women up. A genuine interest in fashion and people, the patience to learn a structured methodology and the willingness to market locally are far more important than any prior styling experience.

It will suit you less if you want a fully passive investment, a fast multi-unit roll-up or a heavy retail footprint. This is a craft business that rewards consultants who turn up to every session ready to give clients a genuine lightbulb moment.

Interested in exploring more opportunities in this sector? Take a look at other health and beauty franchise opportunities available on Franchise Hunt.