Nationwide Cleaners Franchise: A Home-Based Cleaning Business from Just £7,999

Nationwide Cleaners franchisees manage a vetted team that handles every clean for them.

The Home-Based Cleaning Business Where You Never Clean

If you have ever considered starting your own business but been put off by the idea of high start-up costs, expensive premises, or complicated operations, the Nationwide Cleaners franchise is worth a serious look. This is a management franchise in the purest sense: you never clean, you never supervise cleaning, and you never need to leave your home to run the business. Instead, you manage a network of self-employed cleaners who provide domestic cleaning and ironing services to households in your exclusive territory.

The model is built on simplicity and recurring revenue. Clients pay you monthly in advance by direct debit, and once you have matched them with a reliable cleaner, they tend to stay for the long term. That means 95% of your income is automated, giving you a stable, growing revenue base that does not reset to zero at the start of each month. It is a fundamentally different proposition to businesses that rely on one-off jobs or large commercial contracts.

How Does the Nationwide Cleaners Franchise Work?

As a Nationwide Cleaners franchise owner, your role is to generate enquiries (primarily through leaflet distribution), match clients with cleaners, and manage the ongoing relationships. The franchise provides a complete business system including management manuals, marketing templates, client information packs (vetted by solicitors), cleaner application forms (checked by police and immigration officers), and software to run the operation efficiently.

The business has been designed to keep overheads exceptionally low. You do not need premises, vehicles, uniforms, cleaning equipment, or materials. You can start with a desktop computer or laptop, a phone, a printer, and the 10,000 leaflets included in the franchise fee. There are no cleaning staff payroll overheads either, as cleaners are paid directly by the client. This lean structure means more of your revenue flows through as profit.

A Resilient and Growing Market

The domestic cleaning industry is a proven, recession-resistant sector. According to the Office for National Statistics, the domestic cleaning market alone is worth over £4.7 billion. Demand has grown by approximately 25% over the past five years, driven by busy professionals, dual-income households, and an ageing population that needs support to maintain their homes. The need for reliable, affordable domestic cleaning services is not going away.

With IBISWorld valuing the UK general building cleaning industry at roughly £9.8 billion in 2025, time-poor dual-income households keep pushing demand for reliable home cleaning help.

The Nationwide Cleaners franchise is well positioned within this market. Unlike commercial cleaning franchises that can leave you exposed to a small number of large contracts, the domestic model spreads your risk across hundreds of individual clients. If one or two clients move on, the impact on your income is minimal.

Training, Support, and Getting Started

No previous experience in the cleaning industry is required. Nationwide Cleaners provides comprehensive initial training near London Gatwick Airport, followed by additional training with the network's top-performing franchisee in London. Ongoing support is available by phone and email whenever you have questions or need guidance.

The franchise package includes:

• ✓ Two detailed management manuals covering all aspects of running the business
• ✓ 10,000 initial leaflets to launch your marketing
• ✓ Mailshots undertaken by head office to help accelerate your startup
• ✓ Marketing templates, client packs, and cleaner recruitment documentation
• ✓ Software templates and client enquiries from the company's websites
• ✓ Guidance on tax, accountancy, employment law, and business formation
• ✓ Training in how to operate a leaflet delivery service as an additional revenue stream
• ✓ Access to a call centre for overflow calls when you are unavailable

Investment and Earning Potential

The Nationwide Cleaners franchise fee is just £7,999, making it one of the most affordable franchise opportunities on the market. Interest-free, 0% finance is also available, lowering the barrier to entry even further. The franchise comes with a money-back guarantee: if you deliver 20,000 leaflets per month for 24 months and have not provided cleaning services to 200 clients by the end of that period, you can claim your initial investment back.

The earning potential is significant for a home-based business. One of the network's most successful franchisees generates over £120,000 a year in management fees (not including cleaner salaries) and now works part-time with an office administrator handling the day-to-day tasks. Some franchisees have built client bases of 400 to 800 clients over time, creating substantial, largely passive income streams. There is also the option to add a leaflet delivery service to your operation, which can generate an additional £20,000 to £30,000 per year.

Why Choose Nationwide Cleaners?

There are several cleaning franchises available, but Nationwide Cleaners stands out for its combination of low cost, large territories, and a genuinely hands-off operating model. Your exclusive territory covers up to 200,000 households, which is significantly larger than many competitors offer. The direct debit payment system eliminates cash flow headaches and debt chasing. And the brand has a strong track record, having won Best Cleaning Company 2023, Best Domestic Cleaning and Ironing Franchise 2018, and Best Cleaning Franchise at the Business Excellence Awards in 2016.

What Franchisees Are Saying

Franchisees consistently highlight the strength of the support and the reliability of the income model. One long-standing franchisee described it as the best franchise for anyone wanting to start a business, praising the guidance, the system, and the ability to earn a sound, regular income even during a recession. Another noted that the step-by-step approach made it easy to get started, even with no previous business experience. The network also operates an internal forum where franchisees share advice and support each other.

Is Nationwide Cleaners Right for You?

This franchise suits people who want a flexible, low-cost, home-based business with strong earning potential and minimal risk. Whether you want to work part-time around another job or build a full-time operation, the model can flex to your ambitions. With excellent territories still available across the country and 0% finance on offer, there has rarely been a better time to explore what a Nationwide Cleaners franchise could do for you.

Interested in exploring more opportunities in this sector? Take a look at other cleaning franchise opportunities available on Franchise Hunt.