Radfield Home Care Franchise: Award-Winning Care, Proven Business Model

Radfield's award-winning team delivering personalised home care across the UK.

Award-Winning Care, Built on a Family Legacy

The demand for quality home care has never been greater. With an ageing population and government policy increasingly prioritising care at home over residential settings, the home care sector represents one of the most resilient and fastest-growing business opportunities available. The Radfield Home Care franchise allows you to build a profitable, purpose-led business that genuinely changes lives in your local community, backed by one of the most respected names in the industry.

Radfield's story is rooted in care. It began over 40 years ago when the founders' parents opened a residential care home in Shrewsbury. That hands-on, family experience shaped everything that followed. Dr Hannah MacKechnie went on to qualify as a GP, while Alex Green built a career in finance at companies including HSBC and Halifax. Together, they launched the first Radfield Home Care office in Shrewsbury in 2008, and by 2017 had developed the model into a franchise operation that is now growing across the country.

What Does a Radfield Home Care Franchisee Do?

As a Radfield Home Care franchise partner, you run a management-focused care business in your exclusive local territory. You do not need previous care sector experience, and you will not be delivering hands-on care yourself. Instead, you recruit a CQC-registered care manager to oversee daily operations, compliance, and staffing, while you focus on growing the business through marketing, relationship building, and team leadership.

Your business will provide a range of services to elderly clients and their families, including visiting care, live-in care, and Connected Care technology solutions such as GPS pendant alarms and check-in systems. This creates multiple revenue streams within a single business. Radfield's model focuses predominantly on private-pay clients, with 84% of network revenue coming from this segment, which helps to protect margins and reduce dependency on local authority funding.

A Sector Built for Growth

Home care is a sector with powerful long-term tailwinds. According to the Office for National Statistics, the percentage of over-65s in the population increased by 23% between 2009 and 2019, and the older population is projected to continue growing significantly over the coming decades. Government policy is increasingly focused on supporting people to live independently at home for as long as possible, creating sustained, growing demand for the services that Radfield Home Care franchise partners provide.

Training and Support That Sets the Standard

Radfield's training programme, The Radfield Runway, is the only franchisee onboarding programme in the home care sector to have won a prestigious Princess Royal Training Award (in both 2022 and 2025). The brand also offers a structured Ascent Pathway, guiding franchise partners through five clear development stages from launch to legacy, with tailored support matched to where you are in your journey.

Key support includes:

• ✓ Comprehensive induction training covering operations, marketing, compliance, and quality assurance
• ✓ Role-specific training for your care manager and team
• ✓ Access to Radfield Oracle, an AI assistant providing 24/7 support trained on hundreds of internal documents
• ✓ A 2:1 franchise partner to national office team ratio, ensuring hands-on, personalised guidance
• ✓ Dedicated marketing support including your own website, digital marketing expertise, and branded materials
• ✓ Ongoing training days, webinars, and annual conferences to keep your skills and knowledge current

Investment and Returns

The Radfield Home Care franchise fee is £35,000. The total investment, including working capital to fund the early stages of your business, is approximately £125,000. It is important to distinguish between the franchise fee and the total investment: the franchise fee covers your licence, training, and initial setup, while the working capital funds your operations until the business reaches a sustainable revenue level.

Thanks to Radfield's established banking relationships, up to 70% of the total investment can be funded through high-street bank lending, meaning you may only need around £37,500 in personal funds to get started. Franchise partners typically achieve break-even within 9 to 12 months, with top performers reaching £1 million+ turnover by year two or three and net profit margins of 15 to 20%.

Why Choose Radfield Home Care?

The home care franchise market has several established players, but Radfield stands apart in several important ways. It is the only home care brand whose co-founders bring both medical and commercial expertise, and both still lead the business day to day. Every CQC-inspected Radfield office has achieved a rating of Good or Outstanding, a 100% record that no other home care provider can match. And the brand's staff retention rate of just 4.2% (compared to a sector average of 28.3%) speaks volumes about the culture and working environment that franchise partners create.

What Franchise Partners Are Saying

Radfield is the only care franchise to achieve WorkBuzz five-star franchisee satisfaction ratings for three consecutive years (2023, 2024, and 2025), an independent validation that the support model works. Franchise partners consistently praise the quality of guidance, the genuine sense of community within the network, and the difference their businesses make to local communities. Half of all franchise partners come from backgrounds outside the care sector, including teaching, business, hospitality, and other industries.

Is Radfield Home Care Right for You?

You do not need care experience to succeed with the Radfield Home Care franchise, but you do need strong leadership skills, a commitment to quality, and a genuine desire to make a positive difference in your community. If you are looking for a business that delivers both financial reward and personal fulfilment, in a sector with long-term growth built in, Radfield is well worth exploring. Significant territories remain available across England, Scotland, and Wales.

The UK Home Care Market: Structural Tailwinds

The demographic case for home care is one of the clearest in any UK service sector. The Department of Health and Social Care projects 57% more adults aged 65 plus will need home care in 2038 than in 2018, and the over-85 population is on track to double over the next 25 years. Policy has consistently backed supporting older people at home for longer, a direction reflected in NHS England's adult social care activity report.

A Typical Week as a Franchise Partner

The rhythm is management focused. Mornings often start with a stand-up alongside your registered care manager, reviewing new enquiries and compliance items. Mid-week leans into business development: visits to GP surgeries, hospital discharge teams and introducers such as solicitors. The week closes with staff recognition, recruitment, financial review and quality audits.

Territories and Coverage

Each Radfield territory is sized for a sustainable business, with at least 35,000 people aged 60 plus and 115,000 plus total population. Available regions span London, the South East, South West, North West, the Midlands, East Anglia, Scotland and Wales, with super-territory opportunities in markets such as Birmingham. Multi-territory operators are a growing part of the network, with several partners launching a second or third site.

Interested in exploring more opportunities in this sector? Take a look at other home care franchise opportunities available on Franchise Hunt.