Super Star Sport Franchise: Coach Kids, Build a Thriving Business

Super Star Sport coaches deliver PE, after-school clubs and holiday camps to 25,000 children every week.

Coach Kids, Build a Thriving Business

Children's physical activity has never been more important. With rising concerns about childhood obesity, screen time, and mental health, schools and nurseries are actively seeking high-quality sports coaching providers to deliver PE sessions, after-school clubs, and holiday camps. The Super Star Sport franchise has been built specifically to meet this demand, providing professionally coached, fun, and inclusive sports sessions that help children become fit, active, healthy, and smiling.

What makes the Super Star Sport franchise stand out is the breadth of its offer. Franchisees deliver curriculum PE in primary schools, sports coaching in nurseries and early years settings, after-school and breakfast clubs, weekend sessions, holiday camps, and sports birthday parties. This diversity of income streams means the business generates revenue throughout the school day, after hours, at weekends, and during school holidays, creating a year-round operation with strong earning potential.

What Does a Super Star Sport Franchisee Do?

As a Super Star Sport franchise director, you run your own territory delivering sports coaching to children aged 18 months to 12 years. You start by coaching sessions yourself, building relationships with local schools and nurseries, and establishing your reputation in the community. As the business grows, you recruit and manage a team of qualified coaches, scaling the operation to cover more venues and more sessions.

The model is designed to scale. Each territory contains a minimum of 200 primary schools and hundreds of early years settings, providing significant room for growth. The head office team provides full guidance on pricing, sales planning, budgeting, and financial forecasting, ensuring you always know what you are working towards. Top-performing franchisees have built turnovers exceeding £800,000 per year, demonstrating the scale of opportunity available.

A Growing Market with Strong Fundamentals

Children's physical activity is a national priority. According to Sport England, investment in grassroots sport and physical activity for young people continues to grow, and schools are under increasing pressure to deliver high-quality PE provision. Many schools outsource their PE delivery to specialist providers, creating a reliable and growing market for the Super Star Sport franchise. The brand's focus on early years coaching (from 18 months) also taps into the expanding nursery and pre-school sector, where demand for structured physical activity is rising sharply.

Training and Support

You do not need a coaching or education background. Super Star Sport provides everything you need to succeed.

• ✓ Comprehensive initial training covering coaching delivery, operations, systems, and business development
• ✓ A dedicated Network Manager providing hands-on, day-to-day support from day one
• ✓ Access to the leadership team with 43+ years of combined experience across sport, education, and franchising
• ✓ Sales and marketing support including lead generation in your area from the start
• ✓ Training and development plans on the ZiiK platform with best practice delivery frameworks
• ✓ Tools, templates, and year one insurance included in the franchise package
• ✓ A private franchise network for sharing ideas, best practice, and peer support

Investment and Returns

The Super Star Sport franchise requires a minimum investment of £17,995. Financing options are available through trusted third parties. For this investment, you receive full training, equipment, insurance, marketing launch support, and access to the brand's systems and network. The low start-up cost, combined with the multiple revenue streams and scalable model, makes this one of the most accessible and rewarding franchise opportunities in the children's activity sector.

New franchisees are achieving impressive results quickly. Two franchise directors who joined in January 2025 generated over £58,000 in turnover within their first nine months and are on track for a record first-year performance. With 11 new franchise units launched in 2025 alone, the brand's momentum is clear.

Why Choose Super Star Sport?

Super Star Sport is a BFA Expanding Member and the leading provider of nursery sports coaching in the country. The brand's mission to make every child's first experience of sport a positive one resonates with parents, schools, and nurseries, creating strong demand and excellent customer loyalty. The franchise is led by a hands-on team with deep expertise, and franchisees consistently rate the support as 4 to 5 stars. With a growing network, proven financial returns, and a business that makes a genuine difference to children's lives, Super Star Sport is a franchise with both purpose and profit.

Is Super Star Sport Right for You?

This franchise is perfect for energetic, positive individuals who love working with children and want to build a scalable, community-focused business. You need enthusiasm, people skills, and the drive to grow, but you do not need a coaching background. If you want a business that keeps you active, makes children smile, and delivers strong financial returns, Super Star Sport is well worth exploring.

Founder Story

Super Star Sport started in 2011 when Angelo Ciccarelli began coaching nursery-aged children part-time. Seeing how much confidence those early sessions built, he set out to scale a brand around one idea: every child deserves to love sport in a pressure-free environment. From a solo operator in 2011 to a formal company in 2012, the network has grown into a multi-territory operation with more than 200 active coaches. The brand finished 2025 with 11 new franchise areas launched, including openings in Peterborough, Finchley and South Lincoln.

The UK Children's Activity Market

The market backdrop is unusually favourable for a high-quality children's coaching brand. According to Sport England's latest Active Lives Children survey, only 49.1% of 5 to 16 year olds in England meet the recommended 60 minutes of daily activity. At the same time, primary schools receive more than £150 million a year through the PE and Sport Premium, and around two thirds spend a portion of that funding on external coaches. That combination, urgent demand plus ring-fenced school budgets, is the foundation franchisees sell into every term.

A Day in the Life

A typical franchisee week is built around the school timetable. Mornings often start with breakfast clubs or in-curriculum PE delivery in primary schools. Late mornings cover nursery and early years sessions, where Super Star Sport is the UK's leading provider. Afternoons are the engine of the business: after-school clubs in school halls and on playgrounds, often back-to-back across multiple venues. Saturdays bring birthday parties and weekend sessions, and school holidays unlock the high-margin holiday camp programme. Alongside coaching, franchisees spend time on coach scheduling, school account management, and recruiting new venues to replace any natural churn.

Territory and Lead Generation

Each franchise area is built around a minimum of 200 primary schools plus hundreds of nurseries and pre-schools, giving plenty of headroom to grow into a multi-coach operation. Head office runs centralised lead generation in your territory from day one, supports school outreach campaigns, and provides booking systems, branded marketing assets and a national website that funnels parent enquiries to local franchisees. That means your launch period is spent converting warm interest, not cold-calling from scratch.

Interested in exploring more opportunities in this sector? Take a look at other children's franchise opportunities available on Franchise Hunt.