Apollo Care Franchise: Build a Care Business That Changes Lives

Build a Care Business That Changes Lives

The demand for high-quality domiciliary care has never been greater. An ageing population, a growing preference among older adults to remain in their own homes, and increasing pressure on local authority budgets are driving sustained growth in the home care sector. For individuals who want to combine business ownership with genuine social impact, the Apollo Care franchise offers a structured route into one of the country's fastest-growing industries.

Apollo Care franchisees run their own local home care businesses, recruiting and managing teams of carers who deliver personalised support to clients in their homes. Services range from personal care and medication assistance to companionship, meal preparation, and help with household tasks. The franchise model is designed to get you trading quickly, with head office support at every stage from CQC registration through to client acquisition and team building.

How Does the Apollo Care Franchise Work?

As an Apollo Care franchise partner, you are responsible for building a team of dedicated carers, winning clients in your territory, and ensuring that every visit meets the brand's high standards of care. You do not deliver care yourself; your role is to manage, grow, and lead the business. Apollo Care provides the systems, training, and ongoing support to help you do this effectively, regardless of whether you have previous experience in the care sector.

Apollo Care in action - a uniformed carer reviewing a client's care plan during a home visit

The care sector is often described as recession-proof, and for good reason. Regardless of economic conditions, vulnerable adults need care, and local authorities and private clients continue to commission home care services. The recurring nature of care contracts also provides franchisees with predictable, monthly revenue that builds over time as the client base grows.

A Sector Built on Growing Demand

According to Skills for Care, the domiciliary care market was valued at £11.5 billion in 2021-22, marking a 12% increase since 2019-20. By 2035, an estimated 200,000 more people will be classed as high-dependency and reliant on domiciliary care. The Apollo Care franchise is positioned to meet this growing demand with a model that prioritises quality over quantity, ensuring that franchisees build sustainable, CQC-compliant businesses that deliver outstanding care.

Training and Support

Apollo Care provides comprehensive support designed to get you up and running as quickly as possible.

• ✓ Support with CQC registration, compliance, and care management systems
• ✓ Direct access to marketing experts for social media and website optimisation
• ✓ Dedicated sales training for community networking and client acquisition
• ✓ A dedicated Support Manager who works closely with you throughout your journey
• ✓ Monthly profit and loss analysis, a performance matrix, and network benchmarking
• ✓ Biannual business planning meetings with personalised, data-driven targets
• ✓ An annual Apollo Care Conference with industry speakers and future-planning insights
• ✓ Access to industry experts including accountants, HR lawyers, DPO, and IT support

Investment and Returns

The Apollo Care franchise requires a minimum investment of £36,000 + VAT, plus an additional £10,000 recommended for cashflow. Apollo Care has partnered with major lenders including Barclays, NatWest, Lloyds, and D&T to provide financing options. Ongoing fees are kept manageable, with a 6% Management Service Fee on monthly turnover and a 0.5% contribution to national marketing.

The financial potential is strong. One franchisee earned over six figures in her first three years. As the client base grows and the team expands, the business generates increasingly predictable monthly revenue with strong margins. The care sector also benefits from being what Apollo Care describes as AI-proof: human care cannot be automated, making this a long-term, sustainable business.

Why Choose Apollo Care?

Apollo Care is a family-run, ethical company where the founder and CEO remains hands-on, ensuring the mission to raise care standards stays central. The franchise limits the number of new partners it accepts each year to ensure it has the capacity to deliver exceptional support. This quality-over-quantity approach creates a close-knit network of franchise owners who share best practice, support each other, and collectively raise the standard of care in their communities.

Is Apollo Care Right for You?

This franchise is ideal for compassionate, driven individuals who want to build a business that makes a real difference. You do not need care sector experience, but you do need a genuine commitment to improving the lives of vulnerable adults. Whether you are looking for a career change or a purpose-driven investment, Apollo Care offers a structured path into a booming sector.

From a Nurse's Frustration to a National Network

Apollo Care started in April 2011 when district nurse Cheryl White grew tired of watching her patients struggle to find reliable home care. Working alongside her mother, a registered care manager, she opened a single Wirral branch and built the operational systems the brand still runs on today. The first franchise territory followed in 2013, and the network has since grown across England. Cheryl remains the founder and CEO, which is unusual at this stage of a franchise's growth and is one reason the model has stayed close to its original mission of raising standards.

A Day Inside the Apollo Care Model

A typical franchisee splits the week between leading the registered manager and care team, building local referral relationships, and reviewing the numbers. Mornings often start with overnight handovers, rota changes and any safeguarding issues. The middle of the day is for visiting GP surgeries, hospital discharge teams or local authority brokerage contacts to keep the enquiry pipeline healthy. Afternoons cover recruitment interviews, training sign-offs and one-to-ones with carers. Head office handles compliance reporting, finance dashboards and national marketing, so the franchisee focuses on people rather than paperwork.

Marketing and Client Acquisition

The biggest hurdle for independent home care operators is generating a steady flow of private and local-authority enquiries. Apollo Care addresses this with a multi-channel approach: each franchisee gets a localised page on the national website, social media support, and templated paid campaigns for Meta and Google. A central client acquisition portal routes inbound enquiries to the relevant territory, and franchisees can tap into national PR and award entries to build local credibility.

The Wider UK Care Landscape

Tailwinds behind home care continue to strengthen. Adult social care now contributes around £77.8 billion to the English economy and the workforce has grown to roughly 1.71 million filled posts. According to Skills for Care's 2025 State of the Adult Social Care Sector report, an additional 470,000 posts (a 27% increase) will be needed by 2040. For a franchisee, the real edge sits in being a quality-first operator with the systems and brand bandwidth to win contracts in a pressured sector.

Interested in exploring more opportunities in this sector? Take a look at other care franchise opportunities available on Franchise Hunt.