Caprinos Pizza Franchise: 100+ Stores and Award-Winning Flavour

Award-Winning Halal Pizza, From Didcot to the World

Pizza is one of the most consistently popular takeaway choices in the country, and the delivery market has only accelerated with the rise of app-based ordering. Within this thriving sector, Caprinos Pizza has carved out a distinctive position: a brand that combines classic favourites like Margherita and Hawaiian with globally inspired creations such as Tandoori Delight, Mexican Hot, and Shawarma Blast, all prepared with fresh dough and served from a Halal-certified kitchen.

The Caprinos Pizza franchise is designed for simplicity. The menu is broad enough to attract a wide customer base, from families and students to late-night diners, yet operationally focused enough to run efficiently with a small team. Stores operate primarily as delivery and collection outlets, keeping overheads manageable and maximising the revenue potential of every square foot.

From a Single Store to a National Brand

Caprinos started from a single shop in Didcot, Oxfordshire in 2014 with minimal investment but sky-high ambition. The response was immediate: customers loved the pizza, word spread to neighbouring towns, and the decision to franchise was a natural next step. A decade later, the brand has over 100 branches across England, Scotland, and Wales, with recent expansion into Dublin and Pakistan. The company plans to open 20 additional stores by the end of 2025.

The pizza takeaway market continues to perform strongly. According to Defra's Food Statistics Pocketbook, consumer spending on takeaway and delivery food remains robust, with pizza consistently ranking among the top choices. The Caprinos Pizza franchise benefits from being both a proven performer and a brand with significant room for growth, with territories available across the country.

Running Your Own Caprinos Store

As a Caprinos franchisee, you operate a delivery and takeaway pizza store in your territory. The minimum floor space is 800 square feet, and the brand does not require you to own premises (leased sites are standard). Your day-to-day role covers managing your team, maintaining food quality and hygiene standards, driving local marketing, and building a loyal customer base. Caprinos handles the heavy lifting on supply chain, menu development, and national marketing.

A Caprinos Pizza takeaway in the branded box - the typical at-home customer experience from any Caprinos store

What You Get From Day One

• ✓ 14-day comprehensive training programme covering all aspects of the business
• ✓ Hands-on training for franchisees with no previous food industry experience
• ✓ Ongoing support from dedicated Area Coaches with regular guidance visits
• ✓ Third-party Mystery Shopper programme to maintain customer service standards
• ✓ Quarterly Operational Audits covering systems, food quality, and health and safety
• ✓ Full supply chain access with competitive pricing on ingredients and packaging
• ✓ National and local marketing support to drive orders and brand awareness

Costs and Earning Potential

The Caprinos Pizza franchise requires a minimum investment of £120,000. The franchise fee is £6,000, with the majority of the investment covering kitchen equipment (Middleby Marshall ovens, makelines, chillers, freezers), store fit-out, signage, technology systems, and initial stock. The royalty is 3.5% of gross sales with a 0.5% advertising fee. The brand operates in the same high-demand QSR space as the country's largest pizza chains, with strong earning potential built into the model.

A Brand Built on Awards and Reputation

The brand also ranked in the HSBC Elite Franchise Top 100 for 2025. These accolades reflect a franchise that takes quality, service, and franchisee success seriously.

Is Caprinos the Right Fit?

Caprinos is ideal for motivated individuals who want to run a hands-on food business with strong brand backing. Several franchisees operate multiple stores, with one partner running four branches. Whether you are entering the food industry for the first time or expanding an existing portfolio, the Caprinos model is built for growth.

UK Pizza Delivery Market Backdrop

Pizza sits in one of the most resilient corners of UK foodservice. The UK pizza delivery and takeaway market was valued at roughly £4.2 billion in 2025, with around 3,500 active businesses competing for a share. Pizza now ranks as the second most popular takeaway cuisine in Britain, and demand has been buoyed by the maturity of app-based ordering through Just Eat, Uber Eats and Deliveroo. For franchisees, that means the customer habit is already established, the marketing channels are well understood, and a focused store with a strong local reputation can scale orders quickly without depending on dine-in covers.

A Year of Outperformance

Caprinos has been growing well ahead of the wider sector. In 2025 the brand reported 14% like-for-like sales growth and 18% topline growth, with 17 new UK stores opening across the year and the network now serving more than 10 million customers annually. Product innovation has been a clear contributor, with Chorizo Legend and Hot Honey Pesto pizzas added to the core menu and an expanded range of chocolate dessert pizzas pulling in incremental orders. The brand has also signalled a goal of 200 UK stores by 2030, alongside continued international growth in Ireland, Pakistan and the Middle East.

Day in the Life of a Caprinos Store

A typical Caprinos store opens late morning to prep dough, sauces and toppings, builds towards a lunchtime collection peak, then runs the bulk of its trade through the evening delivery window. Drivers cycle through orders queued from the in-store POS and the major aggregator apps, while the makeline runs a consistent build sequence that protects ticket times during the Friday and Saturday rush. The franchisee's job is less about cooking and more about people: rostering drivers and pizza makers, watching food cost percentages, handling local marketing, and keeping the kitchen audit-ready between Area Coach visits.

Marketing, Sponsorships and Local Visibility

Caprinos invests in brand visibility well beyond what most regional pizza operators can afford on their own. The brand is shirt sponsor of EFL Championship side Oxford United and kit sponsor of Northamptonshire County Cricket Club, putting the Caprinos name in front of large weekly audiences across the South Midlands and beyond. National campaigns combine digital advertising, traditional media and direct mail, while individual franchisees layer on local activity such as community sponsorships, school and mosque partnerships, and targeted leaflet drops in newly opened territories. The marketing fee built into the model funds the umbrella campaigns, so franchisees can spend their own budget on the hyper-local activity that actually drives store-level orders.

Interested in exploring more opportunities in this sector? Take a look at other food franchise opportunities available on Franchise Hunt.