Husse Franchise: Build a Rewarding Business in Premium Pet Nutrition

The Husse Franchise gives entrepreneurs the chance to run a flexible, home-based business inside one of the most resilient industries around: pet nutrition. Founded in Sweden in 1987 by the Lannhard family, Husse has grown into the world's fastest-growing pet food franchise, with operations spanning more than 50 countries across Europe, Asia and the Americas. The brand still operates as a family business today, serving over 400,000 customers worldwide through a network of 1,500+ franchisees and distributors. Husse launched in the UK in 2012 and has since built a strong reputation for quality, service and franchisee support.

What sets Husse apart is its unique Scandinavian recipe range. Products are made from natural, human-grade ingredients, with no artificial colours, flavours or preservatives. The product line includes grain-free, hypoallergenic and cold-pressed options, all manufactured under permanent veterinary control. Husse has won prestigious European awards for its products for five consecutive years, most recently winning a Brand of the Year award for super-premium pet food.

Husse super-premium pet food - natural Scandinavian recipes, no artificial additives

A Recession-Resistant Industry

Pet ownership has surged over the past decade and shows no sign of slowing. According to UK Pet Food (formerly the PFMA), there are now around 38 million pets in homes across the country, with 57% of households owning at least one pet. Pet food is needed all year round with no seasonal slumps, and owners increasingly view their pets as family members worth investing in. The pet food sector has been categorised as recession-proof by industry analysts, making the Husse Franchise a particularly attractive opportunity for anyone looking for a stable, future-facing business.

What You Get as a Husse Franchisee

Joining the Husse Franchise means stepping into a fully supported business model with low overheads and healthy margins. Franchisees benefit from an exclusive territory, a 40% margin across the product range, and the ability to operate from home with deliveries made locally.

Investment and Packages

Husse offers several entry points so you can pick the package that suits your goals and budget:

Multiple Revenue Streams

One of the strengths of the Husse Franchise is the variety of ways you can grow your income. Beyond direct-to-consumer sales, franchisees can target professional clients such as kennels, breeders, groomers and pet shops, attend local markets and events, and even recruit their own distributors and agents to expand reach. With more than 350 products covering dogs, cats and horses, including supplements, treats, toys and grooming items, there is always something new to offer existing customers.

Training and Support

The Husse training programme is designed to take anyone from zero pet nutrition knowledge to a confident, qualified consultant. No prior experience with animals or sales is required.

• ✓ One-to-one product knowledge training with an in-house vet
• ✓ Centre of Excellence canine nutritional qualification
• ✓ Sales, marketing and business development training
• ✓ User training on the bespoke CRM and order tracking system
• ✓ Unlimited access to in-house graphic designer for marketing
• ✓ Ongoing webinars, seminars and meetings
• ✓ Peer support across the national and international network

Who the Husse Franchise Is For

If you love animals, want the flexibility of being your own boss, and like the idea of building a business in a stable, growing sector, the Husse Franchise could be an excellent match. Whether you are looking for a part-time venture to fit around family life or a full-time opportunity with serious growth potential, Husse offers a structured route in with proven systems and ongoing support. Existing franchisees come from a wide range of backgrounds, and many were drawn to the brand because they personally experienced the difference the products made to their own pets.

Key Benefits at a Glance

• ✓ Swedish heritage brand trading since 1987 - 1,500+ franchisees in 50+ countries
• ✓ 5x European award winner for super-premium pet food
• ✓ 40% margin across 350+ products for dogs, cats and horses
• ✓ 95% customer retention rate with money-back taste guarantee
• ✓ Low entry from £7,900 + VAT with multiple package options
• ✓ Home-based, flexible - part-time or full-time
• ✓ Vet-led training and canine nutritional qualification included
• ✓ Recession-proof sector with 38 million UK pets

To find out more about training, territories, current investment levels and how to get started, the next step is to enquire and the Husse team will be in touch for a no-obligation chat.

Interested in exploring more opportunities in this sector? Take a look at other Pet franchise opportunities available on Franchise Hunt.

Heritage and Family Story

Husse was founded in Sweden in 1987 and has remained a family-led business ever since. Across nearly four decades, the brand has reinvested in its own research and product development rather than chasing supermarket shelves, which is why every recipe is still produced under permanent veterinary control. The UK arm launched in 2012 and has grown steadily year on year, recruiting new local operators while keeping the same core promise: high quality nutrition, delivered to the door, with a human being on the other end of the phone.

A Day in the Life of a Husse Franchisee

The rhythm of a Husse week is built around three things: serving existing customers, prospecting locally and learning. A typical morning might involve packing the day's deliveries, dropping food and accessories to repeat customers, and stopping in at a local groomer or boarding kennel with product samples. Afternoons often shift to admin in the bespoke CRM, scheduling social posts produced with the in-house design team, and following up on online enquiries. Evenings and weekends can include dog shows, charity events and pop-up tastings, all of which generate face-to-face conversations that convert into trial orders.

UK Pet Sector in Context

Premium pet nutrition is one of the more resilient pockets of UK grocery and specialist retail. Independent analysts have valued the UK pet food market at roughly four billion pounds and continue to flag premiumisation, humanisation and online direct ordering as the three trends doing the most work. That backdrop fits the Husse model neatly: a curated, super-premium range, sold and delivered by a knowledgeable local owner who can answer nutritional questions rather than scan a barcode. For independent context on the category, Mintel's UK Pet Food Market Report is a useful starting point.

Marketing, Lead Generation and Local Visibility

Husse UK runs national digital activity that feeds enquiries into franchisee territories and backs it with a full suite of local marketing assets. New owners get unlimited use of the in-house graphic design team for leaflets, vehicle wraps, social tiles and event collateral, and they have access to ready-made campaign templates for seasonal pushes like puppy season and the Christmas gifting window. Most franchisees layer this with grassroots tactics that suit a sampling-led product, such as breed club partnerships, vet noticeboards, dog show stands and a free taste-test offer.